Midterm Essay 1: Social Media for Social Good and Me

In Heather Mansfield’s Social Media For Social Good, she explains that different ‘approaches’ to social media websites and applications work in order to help get the name, mission statement and overall progress of non-profit organizations out to the general public. However, in my time on social media I have learned that some of those approaches do not work for certain types of pages and social media sites, and it really comes down to figuring out what works best for the audience and those that work for the non-profit. If you can find the ‘groove’, the page will flourish and the name and mission will get out to the masses.

While reading Mansfield’s suggestions and tactics to running social media accounts, I used my own personal experiences to tie in her points and ask the question, “Do they really work in the real world?” One of the first to catch my eye was in the Facebook chapter on page 78. The main point is “Have More than One Administrator for Your Page”. In her defense, where I come from is drastically different from a non-profit/social good standpoint, but in my own experiences I have found that having multiple moderators on a page can lead to disagreements, issues when it comes to facts and opinions, and is overall a chaotic situation. By having multiple people running the page, its good in the sense that somebody will always be keeping an eye on it, but what I would do instead is have someone that is solely dedicated to running the social media presence for the nonprofit. That one person will be in charge of community outreach that comes with having a social media presence, and furthermore they will be the one that people online can come to if they have any questions. Granted this can be accomplished by two people that are the similarly trained, but one is nice because it cuts down on the risk between disagreements and differing viewpoints (i.e. Statistics that might be different). Heather described the two person moderator for Facebook, which I will say I am not very up to date with. My experience comes from Instagram, where having two or more moderators means sharing passwords and accounts. In another testament to where I am coming from, most of the pages on Instagram are run by adolescents who may not be as mature as the people running nonprofit social media pages. In the end it really comes down to finding the right person or people for the job and trial and error. I’ve learned first hand that mistakes or user-ability issues will be found, especially on social media, but in time they will be smoothed out and the page will be streamlined for the general public.

The chapter devoted to Twitter featured applications that I had never seen or heard of before, which in actuality is quite telling. For instance, the “Twtpoll” application that allows twitter users to have polls is outdated now that twitter allowed a poll to be used as an actual tweet. From my own personal experience on Twitter, keeping it simple is the best recipe for success. Normally, I view accounts that use all sorts of different widgets and other 3rd party apps as confusing and quite messy, especially when it is the widgets tweeting and not the account itself. An example of this is the ‘fllwrs.com” tweets, which tells everyone that “X amount of people followed me and Y amount unfollowed” Every time I see those tweets on my feed I consider joining the list of people that unfollowed that person, but I of course am too nice to do that. It all comes back to the ‘less is more’ mentality that only posting or tweeting a few times a day is more helpful than posting every other hour, especially in regards to twitter where tweeting more than three times a day (As a straightforward tweet and not a reply or a retweet) is seen as too much. People tend to like not seeing a bunch of stuff from one person or account on their feed; I believe that is what draws so many younger people away from Facebook. I know I like seeing a mix of things and not just the same or very similar posts and adds that are generated for me through the algorithm that Facebook has implemented.

My views on social media are a bit more biased if compared to someone who has never used social media as a way to meet new people and create a hobby or a ‘cult of personality’. Social media has played in big part in my life for the past five years, and I don’t see it leaving anytime soon. I believe there is a major difference between people who make a social media for a company or nonprofit and simply say, “Oh yep we have a Facebook page so go follow us there” and the type of people who are genuinely committed to making the social media page a key party of their organization. One must be truly dedicated to the cause and have a good understanding of online social norms to make sure that a page truly flourishes, as that is what will make people want to learn more about the organization, its mission, and follow and support them in the long run.

Local Social Media Presence — Mae’s Garage

Here’s my take on a local nonprofit organization! 🙂 Thanks for reading!

Nonprofit organizations in the Fargo-Moorhead area are gaining more attention for their cause through social media with websites like Facebook and Twitter. While looking through a few local nonprofit organizations websites, I noticed that some looked very professional and others hadn’t posted an update since November. Eek! The organizations with the stronger social media presence […]

via Local Social Media Presence — Mae’s Garage

Inside #givinghearts16 with The Arts Partnership

I stopped in at Atomic Coffee in downtown Fargo to see how my friend, Dayna Del Val, and The Arts Partnership staff were doing on Giving Hearts Day 2016. They said the right people have been stopping by; they had a computer set up so donors could jump online and make a donation. They were also giving out swag so I got a couple of travel mugs, some window clings, and a very cool set of sushi plates!  I asked Dayna if she would share the The Arts Partnership’s approach to Giving Hearts Day, not just the social media approach, and here is what she said.

Do you thank someone for following you on Twitter?

My morning inbox had Tweets from the Annie E Casey Foundation and Kids Count, two organizations I started following on Twitter earlier this week.  They were both thanking all their new followers, which made me wonder, “How many organizations thank all their new followers?” and “How many do it on Thankful Thursday?”

The answer to my question should of course be “Yes, I thank new followers” and building it into a workflow like “do it every Thursday” might eliminate the disruption of doing it every day, immediately, and it might drive the new followers back to the Twitter feed to see what they missed.

What do you do? What will you do differently?

Best Practices for Non-Profits on Twitter | EchoDitto.com

Best Practices for Non-Profits on Twitter | EchoDitto.com.

Good basic advice for using Twitter.  “The Plan” gets lots of attention–very important!

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today.

A couple of 0ff-the-beaten-path suggestions here, like “stay polite” and “don’t neglect intellectual property.”

Week 14: From plan to action. #ec457

I’ve fleshed out the schedule for this week. The learning is in the doing, although I am asking you to go back to the Networked NonProfit to read from Chapter 8 to the end.  Also note that I am asking you for your Tweeting, Engaging, Getting Techie self-assessment memo.  With classes delayed two hours, you should be able to stay up late and get all your work done!