Inside #givinghearts16 with The Arts Partnership

I stopped in at Atomic Coffee in downtown Fargo to see how my friend, Dayna Del Val, and The Arts Partnership staff were doing on Giving Hearts Day 2016. They said the right people have been stopping by; they had a computer set up so donors could jump online and make a donation. They were also giving out swag so I got a couple of travel mugs, some window clings, and a very cool set of sushi plates!  I asked Dayna if she would share the The Arts Partnership’s approach to Giving Hearts Day, not just the social media approach, and here is what she said.

Do you thank someone for following you on Twitter?

My morning inbox had Tweets from the Annie E Casey Foundation and Kids Count, two organizations I started following on Twitter earlier this week.  They were both thanking all their new followers, which made me wonder, “How many organizations thank all their new followers?” and “How many do it on Thankful Thursday?”

The answer to my question should of course be “Yes, I thank new followers” and building it into a workflow like “do it every Thursday” might eliminate the disruption of doing it every day, immediately, and it might drive the new followers back to the Twitter feed to see what they missed.

What do you do? What will you do differently?

Best Practices for Non-Profits on Twitter | EchoDitto.com

Best Practices for Non-Profits on Twitter | EchoDitto.com.

Good basic advice for using Twitter.  “The Plan” gets lots of attention–very important!

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today.

A couple of 0ff-the-beaten-path suggestions here, like “stay polite” and “don’t neglect intellectual property.”

Week 14: From plan to action. #ec457

I’ve fleshed out the schedule for this week. The learning is in the doing, although I am asking you to go back to the Networked NonProfit to read from Chapter 8 to the end.  Also note that I am asking you for your Tweeting, Engaging, Getting Techie self-assessment memo.  With classes delayed two hours, you should be able to stay up late and get all your work done!

Be sure to check out the link to “Five Types of Nonprofit Tweets Guaranteed to Get Retweeted” as well.

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

twitter-birds2If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted. You have to give your followers retweetable tweets! That said, as a follow-up to Five Types of Nonprofit Tweets Guaranteed to Get Retweeted, below are  five types of tweets that rarely, if ever, get retweeted:

1. Truncated automated tweets from Facebook.
Sorry nonprofits. There’s no short cuts in social media. Folks on Twitter don’t want to follow robots. They want to know there’s a human being behind your avatar.

ymca

2. Automated tweets announcing new photos posted on Facebook.
Who hasn’t seen this tweet many, many times on Twitter? No longer interesting and…

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How to Use Twitter What is Twitter How to Make Sense of Twitter with Chalene Johnson – YouTube

How to Use Twitter What is Twitter How to Make Sense of Twitter with Chalene Johnson – YouTube.

I was going to make a video like this, but Chalene does a wonderful job of explaining that Twitter doesn’t make a lot of sense until you use with the HootSuite, Tweet Deck, or another 3rd party app that gives you a much better view of the action.  So get techie X2 this week: try out Hootsuite (my tool of choice) or Tweet Deck.