Well, the time has come to wrap up the worst semester of my entire life, submit the final blog post, and close the junior year chapter.
Full disclosure, I am listening to Lemonade as I write this.
The back half of EC457 was spent working with nonprofits, designing a proposal, and getting hands on experience with social media nonprofits. During this time, there have been also two books guiding the discussion and driving the actions behind the proposal. The first book is Content Strategy for the Web by Kristina Halvorson and Melissa Rach, the second one is The Networked Nonprofit, by Beth Kanter and Allison Fine.I have spent a good chunk of time reading and evaluating both.Aesthetically the books are drastically different, yet they still have a few key similarities that cannot be ignored.
Overarching Mission: Not surprisingly, both books have the same goal: How to use social media…