From Good to Great: Nonprofits & Social Media (Midterm Exam #1)

Midterm Exam 1

Tylie Olson

My personal philosophy on social media is this: social media has power that is often underestimated. Because social media like Twitter, Facebook, and Instagram often make the sharing of information so quick and so casual, it can seem like an unimportant endeavor in the professional sphere. But social media can spread the same information to an audience in minutes that, years ago, would’ve taken weeks. Putting effort into improving social media presence is not only beneficial to individuals and businesses, but can be a secret weapon for nonprofits. Social media is one of the cheapest ways to reach a wider audience, bring forth more community engagement, and spread important information.

I think oftentimes, nonprofits are utilizing social media, but not doing so effectively. In Heather Mansfield’s Social Media for Social Good, she emphasizes the important steps that must be taken in order for nonprofits to be maximizing their social media…

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Week 9 – Principles from ‘Strategic Social Media’ (Midterm Exam #2)

Part two of the midterm exam, from Mahoney and Tang’s book ‘Strategic Social Media.’

Dean Brooks' Blog



Understanding how to implement social media into a marketing campaign for a business or a nonprofit can seem challenging and confusing. Part of what makes that the case is how there are numerous social media platforms with many moving parts to examine. The whole social media sphere can sometimes appear like an incomprehensible Rube Goldberg machine.

But successful outcomes have generally followed basic strategies, some of which are based on theories and action plans that are many decades old. L. Meghan Mahoney and Tang Tang’s book Strategic Social Media is a valuable resource, and offers user-friendly instructions on how to implement social media strategies. The book uses a combination of theory, practice, action plans, and case studies, with the goal of showing, according to its back cover description, “students and readers the power and positive possibilities that social media hold in influencing relationships, marketing, and social change.”

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Week 9 – Nonprofits and Social Media (Midterm Exam #1)

This latest edition comes from the Spring “Break” collection. Enjoy!

Dean Brooks' Blog



Social media means different things to different people. For many, it’s simply a way to connect with friends and family, as seen on Facebook. For others less inclined to share their lives online, it’s perhaps just a tool to quickly discover news or receive updates, such as through Twitter trends. Some people actively maintain their own websites or blogs, or vlog through YouTube. While some use it in a strictly professional sense, leveraging sites like LinkedIn to find jobs and business opportunities. Overall, social media is just a tool, and when used correctly can become a very powerful and useful tool for you or your organization.

This can perhaps seem overwhelming. What’s wrong with only having a single website, or maintaining one social media outlet? Or none whatsoever? Word of mouth travels best, after all. But the internet today is mobile and highly social. Heather Mansfield writes…

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Street Harassment and Social Media

Guerrier Féministe

My first post on this site was all about who I wanted to be online. It revolved around rejecting the lure of artificiality on social media and fighting for what I really believe in, which I still stand by. But it’s not enough to just generally say why I’m fighting for gender equality. In order to really dig to the heart of my involvement in the feminist movement, I need to explore what pushed me to feminism in the first place.

The issue that first, and most poignantly, made me realize I couldn’t just sit on my couch while other women fought for my–our–rights was street harassment. The first time a grown man, a stranger, touched me inappropriately, I was nine. It wasn’t the last time or the worst time (not even close), but it was the first time I remember thinking that I was uncomfortable with the way he…

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Public Narrative

Tylie Olson

In my first post, Who Do I Want To Be Online, I briefly mentioned causes I was passionate about and wanted to become more engaged with online. These were feminism and Type One Diabetes advocacy. In this post, I will discuss my experiences as a diabetic in order to expand upon the Story of Self, Us, and Now, and try to relate my narrative to a wider audience in order to encourage action.

As a child, the biggest threat to my well-being was my body. At the age of four, I was diagnosed with Type One diabetes. I had contracted the flu and my immune system attacked my pancreas instead of the virus; this left me unable to produce a valuable, often-underappreciated hormone called insulin. Without insulin, a body cannot regulate its own blood glucose levels, and the responsibility becomes that of the human. So, as a tiny…

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Put Books in Their Hands– A Call to Empower Children for Life Long Success Through Reading

Here is my public narrative for week 7. Feel free to comment and reply, I always look forward to hearing voices (and getting a little more “techie”).

Ashley McCoy

As a little girl, with dirt in my hair and stains on my jeans, I was always determined in anything I decided (and by default completely against anything I hadn’t set my eyes on). My parents always described me as an “all in” or “all out”  type of person. If I wanted to do something, I worked tirelessly until I achieved it, and if something wasn’t on my radar than it stayed in a dark corner untouched. Apparently this presented my parents with some challenges, but for me I was doing what I loved to do.

By first grade I was stuck in my headstrong ways, so my parents were only moderately surprised when my teacher suggested placing me in a special education program in order to increase my knowledge in certain areas. I was a wild six year old that refused to read, I didn’t want to pick up…

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Looking Back

Natalia, But Online

Looking back on my first post about who I wanted to be online, I didn’t delve too much into, if I considered myself a social media activist, I would try to bring awareness to. In the past, I’ve used social media endlessly to promote NDSU’s Dance Marathon, a fundraiser for Sanford Children’s Hospital that combines my two favorite things: dancing and raising money for sick kids. I’ve changed my profile picture numerous times to match that of our graphic at the time, I’ve shared posts, tagged, retweeted, you name it, I’ve done it, for this organization. I joke a LOT about how much I love this organization (I would die for it, probably), but it has had a profound impact on my college experience.

Dance Marathon  has not only helped me grow as a team player (fundraising is HARD you guys), but it has helped me understand the stress and…

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