Week 7: Your public narrative.

Week 7: Feb. 21-Feb 27, 2018.


Reviewing and developing our understanding of what social media can (and cannot) do.  Honing the craft of story-telling.


  • Chapter 10, 11 and Conclusion in SMSG. The chapters on mobile media are important, but the short conclusion is the focal point for returning us to the question, “what can social media do?”
  • Read and watch “Public Narratives: Story of Self, Us, Now”  (public narrative training) and craft a public narrative that is about what YOU want US to do on social media NOW. I strongly encourage you to spend the time necessary to watch the videos.
  • Read chapter 7 in Strategic Social Media: “Best Practices for Social Media Engagement.” This chapter builds on the academic article I asked you to read last week, John Gallagher’s “Rhetorical Template” and it could be relevant to the “NOW” action that you ask your readers to take.

Write blog essay #6: Your public narrative.
You all told a “story of self” in your first post about your avatar, who you want to be online. Re-read that post and look at what the notes on “Story of Self” and see if you can sharpen / strengthen that story of self.  Emphasize choice points, a moment or two that sharpened your values.  But this time, you won’t stop with the story of self.  You will also think about the values you share with your perceived audience.  values hat you can do online to engage, motivate, or move us to action on behalf of one of the organizations you followed during GHD, or on behalf of a cause you care about.  This might be as simple as asking us to follow and/or like an organization, or it could be a call for us to change our Facebook profile, attend an event, join a group, volunteer with an organization, etc.. Those are all pretty obvious choices–I encourage you all to be more creative than my prompt.

Don’t forget to include an image or two, a link or two, categorize and tag the post.

If you liked, or simply want to keep practicing, your video blog skills, this week’s assignment is perhaps the one best suited for video blogging.


Use the social media channels we have available to us to workshop the components of your story. Definitely share drafts of your story in our private Facebook group before you go live (or email drafts to people if you want to be old fashioned). Consider trying out some or all of your story on Twitter,  Facebook or WordPress. Remember you can use your WordPress any time you want for whatever work you want–it is your space, not mine.  More generally as a student and writer, remember that you always have this vast feedback system at your disposal when writing: use it, try it, learn from it.

Keep doing the little stuff too: play with your story components via the short forms you have available. Develop your voice. Tweet or retweet with a mission.  Sharpen your sense of avatar through your online actions.

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