Four Styles of Marketing on Twitter

Brock (Pokémon)

Brock linked to this post, “Four Styles of Marketing on Twitter” as part of his week 2 essay.  The post is worth sharing because I would give it an “A” in the course:

  • Strong voice, great second sentence: “The social media purists still sing campfire songs about how you can’t do it.” Harmless name-calling “purists!”–and vivid image of campfire singing.
  • Outstanding content: detailed, beautifully organized, informative, insightful, and thought-provoking: which style are you? Your favorite non-profit?
  • Decent image highly relevant to the content; very nicely designed post.
  • Tagged: see bottom of post.
  • Linked to great examples of each style of tweeting.
  • Shareable: it has received 5 tweets, 6 facebook posts, and Jason Falls has 63.5K followers on Twitter.

Sure, Falls doesn’t reference readings from the course, but he was ahead of his time.  The post was written in 2010, which is a nice feature of “the long form.”  Blog posts stick around; tweets don’t.  Something you write this semester might get a lot of traffic two or three years later. That’s really important for a business, a non-profit, or a person trying to make a living with blogging.

Thanks for finding this post, Brock.


Getting Techie: HootSuite

I promised to get a little techie this week, primarily by recommending HootSuite. HootSuite will allow you to manage your Twitter account(s), your Facebook account(s), and even your WordPress account all through the same interface.  SMSG is a bit down on HootSuite and similar services because Heather Mansfield recommends finding a unique voice for each channel, but she doesn’t give HootSuite quite enough credit as a “follow” tool.  It is somewhat easier for me to see what is going on with my three Twitter feeds, my three Facebook feeds, my WordPress account (unfortunately I can’t seem to break it out by blog) and my two Linked In accounts.

Screen Shot 2013-01-22 at 10.28.53 PM

Screen shot of one Twitter account: feeds, mentions, direct message, and sent messages.


I was going to make you a video, but my 14 year son has taught me over and over again to look for videos before I make them.  I found a nice “HootSuite for Beginners Video,” and I’m sure you can find other relevant ones to help you out.  You can get a free account to manage three streams; I pay $6 a month in order to manage all of my streams.  The nonprofits you work with might be thrilled to learn about HootSuite, so please check it out so you can share it with them.

Cat’s Cradle Wrap Up

Read a summary and the exciting conclusion to our adventures with Cat’s Cradle and Corky the Cat: HERE

Blogging and Twitter ahoy!

My personal strategic plan for new new media: HERE

Cat’s Cradle Update

Corky the cat got his NEW LEGS! Also, we are spreading the news about Corky the cat and Cat’s Cradle No-Kill Shelter on Twitter. Check it out HERE

Using Twitter

I’ve been following a few NPOs on Twitter and tried to pick up on a few tricks–check out this blog post to see what I’ve noticed so far.

Google Docs makes me :(

Like others in the class, I didn’t care for Google docs, so I’m posting my chapter to my blog. Check it out: HERE