Week 16: Cognitive surplus and your organization #ec457

I’m going to let Clay Shirkey do the talking this week via his Ted Talk about “Cognitive Surplus” and ask you to think about how this concept can be applied to the organizations you are working with.  All the details are on the week 16 page.

 

Will Someone Retweet This Post? | Jeremy Reis

Will Someone Retweet This Post? | Jeremy Reis.

A second great post from Jeremy Reis that will help us think about analytics, how to use Excel effectively, track progress and success.  Reis shows how to fairly easily track type of tweet, number of retweets, favorites, etc.. A little time consuming, but valuable analytics.

Why Your Non-Profit Must Master Both Long and Short Form Content | Jeremy Reis

Why Your Non-Profit Must Master Both Long and Short Form Content | Jeremy Reis.

Jeremy Reis isn’t in the class, but he just aced the midterm!  I’ll need to add him to the course blog roll.

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Another golden post by Heather Mansfield, SMSG.

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

12-statsUntil recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking the value of their social media campaigns. Without a doubt the benefits of using social media successfully are starting to pay off and there are numerous recent reports and studies prove it.

That said, congrats to the early adopters! After spending all these years investing time and resources into building and engaging your online communities before there was proof that your time and resources were well spent, your nonprofit is now in…

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Week 15: Workflow #ec457

I’ve updated the week 15 schedule, including a link to a post on my essay about work flow and a link to a video I did last year, but still relevant this year (the only one I’ve recycled).  The key this week is putting your plan into action, so get to it! But don’t forget to use social media to help you, to reflect, and to hone your skills.

 

6 Ways Social Media Helps People – HootSuite Social Media Management – HootSuite Social Media Management

6 Ways Social Media Helps People – HootSuite Social Media Management – HootSuite Social Media Management.

Not tips, but concepts.  Definitely what I love about social media.  Social media has made projects like African Soul, American Heart possible and Giving Hearts Day possible.

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today

Twitter Etiquette: 5 Rules to Keep in Mind | Social Media Today.

A couple of 0ff-the-beaten-path suggestions here, like “stay polite” and “don’t neglect intellectual property.”