Week 2: Long (blogs) and short (updates) forms.

Week 2: January 20-26.

  • Setting up Twitter.
  • Understanding the relationship between tweeting (short form) and blogging (long form).
  • Practicing short and long form writing.


1. Chapter 2 (Social Media) chapter 4, (Twitter) and chapter 7 (blogging) from Social Media for Social Good.  This book is very practical, the chapters very readable, so the challenge is seeing the practices they describe at work in other blogs and twitter accounts.

2. Read the first part (chapters 1-3) in 140 Characters. These chapters try to help you established an orientation to Twitter, which can be disorienting if you are a first time Twitter user and a Facebook regular.  Twitter is going through a bit of an identity crisis right now, so it should be interesting to work with and think about this semester.

3. You should start to follow non-profit organizations: check out their websites, find their blogs if they use them (might be their websites), find their Twitter and Facebook accounts if they have them, and read what they are writing.  You should be reading not just for information but with an analytical eye: what are they writing about? How are they handling the long form and short form? When and how often do they post?


Blog essay #2 asks you to reflect on style: “Wk 2 Write about style: the long form (blogs) the short form (Twitter, status, SMS) and what you are doing (or have done) to learn these styles.”  This prompt (and my other prompts) aren’t really specific; they are meant to give you some latitude to think and write.  This essay allows you to think beyond Twitter to things like Facebook status updates and text messaging.  The essay (400+ words) should help you refine what you know and think about style; be sure to reference the readings in this class, perhaps even quote blogs and tweets that catch your attention (or turn you off).  Be sure also to put your blog essays in categories, and add tags as appropriate.


  • Set up a Twitter account if you don’t already have one, and log back in to Klout so you can add Twitter to your Klout analysis. Follow me on Twitter @kab13.
  • Connect your WordPress account to your Twitter account so your blog posts automatically get tweeted. This is a feature that you can also control post by post, so some will go out, but they don’t all need to.
  • You might not be sure what to tweet right away; start by following, retweeting or “hearting” things you like.  If you tweet something related to this class, add #ec457 as a hashtag (or suggest a better hashtag). I’ll say more about following non-profits ASAP.
  • As people in class get their Blogs and Twitter accounts set up, you should start following one another.  I have built the blog roll here and you should be re-posting your blog essays here.   I have built an EC457 Twitter List so you can find each other pretty easily.  Once you find each other, follow, retweet, interact, have fun.

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