‘Pictivism’: Does Changing Your Facebook Pic for a Cause Really Matter? | Impatient Optimists

‘Pictivism’: Does Changing Your Facebook Pic for a Cause Really Matter? | Impatient Optimists.

The Marriage Equality profile pic and all its creative variations now dominates my Facebook feed; I’ve never seen a profile pic make such an impact.  Also  says a lot about my feed.


Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies | Beth’s Blog

Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies | Beth’s Blog.

Don’t know how long this great offer will last!  Get ’em now, ec457!

A Few Highlights From This Week’s Reading

There are a few sections from the reading in Content Strategy for the Web that I would like to point out.  These sections will be useful for you as you work with your nonprofit organizations.

Page 73-82: “Factors That Matter”

  • This section provides a list of questions that can help you develop your own list of questions to ask the organization you are working with to get a better sense of their current social media set up and what areas they are looking to improve.  Lots of good information here.
  • Particularly focus on the sections about target audience and channels.  I believe those will be particularly useful to you.


Assessment Report and Strategic Plan Example and Tips

As I’ve said before, I myself have taken this class in a previous semester.  I took it last spring as an undergraduate. Here is the assessment report and strategic plan that my group members and I wrote.  Please use it as an example to assist you with writing your own reports.

It has been a year since I have taken this class, so I don’t remember too much about the process that my group went through.  I would like to share some of the details that remember, however, to hopefully offer you further assistance for writing your reports.

First of all, I should tell you all that I was living almost 4 hours away from NDSU and my two group members when I took this class, so I was not able to meet them face to face at any time throughout the project because I was simply too far away.  We learned how to use technology in new ways to overcome this challenge.  I must say that I always felt in contact with my group members.  We communicated using Google+ hangouts for our group meetings.  We did a lot of emailing to keep in touch with each other.  We used Google Docs the most though.  We each completed sections of the report, put them into a single Google Doc, then we all looked at the Google Doc at the same time and edited it live together as a group.  We used the chat feature on the sidebar to communicate with each other, and we used different colors to highlight the sections we changed or the ones we added.  We also did editing separately at different times, using highlighting in different colors and writing notes to each other directly in the Google Doc.  This allowed us to write and edit the report completely as a team, and the distance didn’t matter.

Here is a basic outline of the steps I remember us completing in order to write the report (like I said, it’s been a year since I thought about this, but I’ll tell you what I can remember):

  • My two group members met with our nonprofit organization (Lakes and Prairies Community Action Partnership) to discuss their needs.
  • We began to come up with a plan and determined what steps needed to be taken to meet the needs of LPCAP.
  • We met with LPCAP again to discuss a draft of the plan.
  • We revised our plan, then met with LPCAP again to get it finalized.  At that meeting, we also showed the first few steps of the plan that we had already completed (the ones they approved at the previous meeting).
  • We began completing more of the steps, actually working to implement the plan.
  • We met with LPCAP one final time to show them what social media we set up and how to use it in the future.  This presentation showed volunteers and employees how to work with the social media.  The final version of our plan provided them with concrete goals to work with.

Working with LPCAP was a great experience for me.  I developed skills that I will be able to use in the future, and I was able to help a nonprofit organization at the same time.  Good luck on your projects, and enjoy this experience.  It will be rewarding in so many ways.

AJM Consulting Assessment Report Social Media Platforms Final_edited

How to Get 55,000 Followers on Twitter | npENGAGE

How to Get 55,000 Followers on Twitter | npENGAGE.

I retweeted this great set of 5 suggestions, similar to Heather Mansfield five suggestions, but also want to save in on the class blog.  And retweet it again.  Apparently, I need to do more retweeting.

Week 11 schedule updated: Content Analysis and Networking Mapping

#ec457: a public email.

  • I’ve fleshed out the week 11 schedule.
  • I don’t have a video for you (yet).
  • We really need to talk.  Srsly.  Google Hangout Thursday at 9:30.  Check the schedule for more details.
  • You also need to be talking to your organizations regularly: once a week, the rest of the way.

Let’s make it a great week!


I pulled together some notes from NNP and CSW to share with you, and I suggest how they might be incorporated in the report you will be writing for your non-profit.

Kevin Brooks

Really specific things a consultant might do for a non-profit, especially in assessment and planning stage (the first stage).  Ideas drawn from The Networked NonProfit (NNP) and Content Strategy for the Web (CSW).  

1. Map an organization’s network (p. 30 NNP). Identify Hubs (active social networkers) and their ties to Nodes (less active social networkers). Identify the periphery and work towards bringing the periphery closer.  Determine the weaving happening, able to happen. Include a mapping section in your report.

2. Listen to the web on their behalf.  “Listening” means things like conducting searches on the web, via Twitter, and Facebook.  See what people are saying about the specific organization, but also see what people are saying about relevant topics and events.  Include a listening section in your report.

3. Inventory and assess an organization’s web content.  Start a spreadsheet; name, describe, evaluate each page.  Include an inventory and assessment section…

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