Week 3: Social networking (and keeping it all connected).

Week 3. January 27-Feb2.

Learning goals

  • Understand social networks like Facebook and their relationship to tweeting and blogging.
  • Work on the craft of the short form.  Analyze others’ tweets, work on your own craft.
  • Gain a broader picture of social media use and users from the Pew Center for the Study of the Internet and American Life.  Simply learning about the Pew Studies should be invaluable to all of you–great resource for academic work about social media and any careers related to social media.



  • Blog essay #3: How does the “media ecology” of blogging, tweeting, and social networking seem to work?  Be sure to draw on course readings, including the Pew Report if it is relevant, and specific examples of groups you are following.
  • You might be starting to wonder: how do I manage my WordPress, Twitter, and Facebook accounts?  Here is where we start to get techie!  Make sure that your blog posts send an automatic Tweet when you post from WordPress (go into the settings to make this happen).  Do the same with Facebook, except you need to go into the Twitter settings.   I’d also recommend you try out a service like “HootSuite” or “TweetDeck” where you can move quickly and easily between the platforms, write a status update that you can share on one, two, or more of sites.


  • Attend the DMF “Ambassador Training” on Wednesday Jan. 27th.  11:30-1 pm.
  • Keep following people in our class on Twitter; join our private Facebook group, keep interacting with classmates.  When you “get techie,” don’t be afraid to post a call for help, something called “crowdsourcing” when it is done with social media.  You never know who might answer your call.
  • Keep following the three non-profits you have been assigned to follow. Every day or two, make notes about their social media use and any other “appearance” they make around town. I have seen a few Giving Hearts Day billboards sponsored by groups on our list.  Look really closely at their short and long-form communications.

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