Katya’s Non-Profit Marketing Blog | A plain English, level-headed guide to Facebook updates, reach and promoted posts

Katya’s Non-Profit Marketing Blog | A plain English, level-headed guide to Facebook updates, reach and promoted posts.

An incredibly informative post on how Facebook’s algorithms work.  Explains why you don’t see everything posted by all your friends; also explains the challenges a non-profit has when it wants to reach people who haven’t “liked” a post or photo, don’t have friends who have liked a post or photo, etc..

And the bottom line:  have great content!