Week 5: Giving Hearts Day strategies.

I don’t talk about this week’s work; instead I share some of the social media strategies we have been using with the Consortium and African Soul, American Heart.  I’ve got more I could say, and I’d love to discuss what you are seeing here and on social media with the groups you are following.

Week 3: Let’s be a community (and study how others build community)!

This week’s video is pretty much at 6.5 minute pep talk, encouraging you to join our Facebook Group, or talk to each other on Twitter, or interact.  Social Media for Social Good and Strategic Social Media can help you do those things, as well as study how our local nonprofits are trying to do those things.

Week 2 video: the long and short forms in social media

The video elaborates on the reading and writing tasks for this week.

Perfect post recipes to be played with.

Like most recipes, this infographic on how and when to compose / post social media provides a great set of instructions that can be altered, juiced up, toned down, as needed.

Channeling Anne LaMott

I probably need to offer my students Jon Westenberg’s 3 draft limit next time I teach this course and blogging.  I also need to use Medium.  And I should probably acknowledge that Anne Lamott has offered this same advice in Shitty First Drafts.

Week 6 screencast: distinguishing between blog posts 4 and 5. #ec457

This video will take 12 minutes of your life that you can’t get back; sorry.  But it might be worth it. Count the number of crazy arm gestures. Screencasting is hard, but I’m going to keep practicing.

Tagging a video blog or screencast is really important because search engines can’t find the keywords you use in your video.


4 interesting things about “Best Time to Post” #ec457

I asked you to read the LinkedIn chapter in SMSG this week, but we haven’t talked about and I haven’t received any requests to be Linked (hint hing). But I got a notification from the Social Media for NonProfits group that I belong to on LinkedIn, and that led me to reflect on 4 things about this post, “What are the Best Times to Post on Social Media?

#1. Having this post pushed to me by my LinkedIn group reminds me / you / us that LinkedIn can be more than a place to post your resume. This group hasn’t been very active over the last year, but I usually get quality content when someone posts.

#2. The topic is interesting and important, especially for organizations working towards a big return on #givinghearts16. If a group is primarily using Facebook for promotions, last Thursday and Friday should have been very active days for them, as they are typically the best days to post. Having GHD on a Thursday might help scoop in a few users who haven’t been paying attention, but I’m guessing last Thursday and Friday would be the big promo days.

#3. The article (blog) was written in January of 2015, so it is over a year old but it was found and circulated on a group with about 80,000 members.  That’s a good reason to blog–your content can be found any time.  Unless you are running for President, you old Tweets won’t be circulated a year later.

#4. The article is written entirely as an information graphic. If you are interested in a career in social media, consider learning to master the infographic as a powerful way to communicate in our visual, digital communication environment.

Further reading: one year later, the same blogger (Neil Patel) posted an article with 8 suggestions for using Facebook, and one of the key takeaways is that his 2015 infographic might be giving people bad advice.  Sunday posts lead to the best engagement, “How to Win on Facebook” says, in part because so many people are posting on Thursday and Friday that many posts get ignored or overwhelmed.  How many #givinghearts16 posts did you see Sunday morning?