Week 2 video: the long and short forms in social media

The video elaborates on the reading and writing tasks for this week.

Perfect post recipes to be played with.

Like most recipes, this infographic on how and when to compose / post social media provides a great set of instructions that can be altered, juiced up, toned down, as needed.

Channeling Anne LaMott

I probably need to offer my students Jon Westenberg’s 3 draft limit next time I teach this course and blogging.  I also need to use Medium.  And I should probably acknowledge that Anne Lamott has offered this same advice in Shitty First Drafts.

Week 6 screencast: distinguishing between blog posts 4 and 5. #ec457

This video will take 12 minutes of your life that you can’t get back; sorry.  But it might be worth it. Count the number of crazy arm gestures. Screencasting is hard, but I’m going to keep practicing.

Tagging a video blog or screencast is really important because search engines can’t find the keywords you use in your video.


4 interesting things about “Best Time to Post” #ec457

I asked you to read the LinkedIn chapter in SMSG this week, but we haven’t talked about and I haven’t received any requests to be Linked (hint hing). But I got a notification from the Social Media for NonProfits group that I belong to on LinkedIn, and that led me to reflect on 4 things about this post, “What are the Best Times to Post on Social Media?

#1. Having this post pushed to me by my LinkedIn group reminds me / you / us that LinkedIn can be more than a place to post your resume. This group hasn’t been very active over the last year, but I usually get quality content when someone posts.

#2. The topic is interesting and important, especially for organizations working towards a big return on #givinghearts16. If a group is primarily using Facebook for promotions, last Thursday and Friday should have been very active days for them, as they are typically the best days to post. Having GHD on a Thursday might help scoop in a few users who haven’t been paying attention, but I’m guessing last Thursday and Friday would be the big promo days.

#3. The article (blog) was written in January of 2015, so it is over a year old but it was found and circulated on a group with about 80,000 members.  That’s a good reason to blog–your content can be found any time.  Unless you are running for President, you old Tweets won’t be circulated a year later.

#4. The article is written entirely as an information graphic. If you are interested in a career in social media, consider learning to master the infographic as a powerful way to communicate in our visual, digital communication environment.

Further reading: one year later, the same blogger (Neil Patel) posted an article with 8 suggestions for using Facebook, and one of the key takeaways is that his 2015 infographic might be giving people bad advice.  Sunday posts lead to the best engagement, “How to Win on Facebook” says, in part because so many people are posting on Thursday and Friday that many posts get ignored or overwhelmed.  How many #givinghearts16 posts did you see Sunday morning?


#givinghearts16 videos and hashtags

Trying to crack the code of how nonprofits promote themselves on social media for #givinghearts16, the premiere online fundraising day for ND and western MN.  Feb. 1, a Monday, 11 days from the big day, is the obvious time to start pushing Giving Hearts Day in a really significant way.   Two organizations I follow posted videos today; one video has received 6 likes and two shares on Facebook; the other has received 8 likes and 13 shares. Neither video is getting much attention on Twitter; only one used #givinghearts16.  One group, I might guess, has built in a culture of “sharing” among its followers.  Working on that culture of sharing is vitally important to most nonprofits because friends rely on friends to identify new nonprofits, or nonprofits doing work that they mutually care about.

What should the video look like, do, and say?  That’s a question for another post.  But see what you think of these two videos.

The Arts Partnership.




#givinghearts16 promotion mini-case study

I just received the following image via email for one of the groups Jessica Heuer is following: Cultural Diversity Resources.  This is an example of an organization hosting an event on GHD, and using email to promote it.  image001


They also Tweeted out the Facebook event they have set up.


They are taking some of the right steps, but can we also help them with their images, messaging, and reach?  Jessica? Others?