Inside #givinghearts16 with The Arts Partnership

I stopped in at Atomic Coffee in downtown Fargo to see how my friend, Dayna Del Val, and The Arts Partnership staff were doing on Giving Hearts Day 2016. They said the right people have been stopping by; they had a computer set up so donors could jump online and make a donation. They were also giving out swag so I got a couple of travel mugs, some window clings, and a very cool set of sushi plates!  I asked Dayna if she would share the The Arts Partnership’s approach to Giving Hearts Day, not just the social media approach, and here is what she said.

4 interesting things about “Best Time to Post” #ec457

I asked you to read the LinkedIn chapter in SMSG this week, but we haven’t talked about and I haven’t received any requests to be Linked (hint hing). But I got a notification from the Social Media for NonProfits group that I belong to on LinkedIn, and that led me to reflect on 4 things about this post, “What are the Best Times to Post on Social Media?

#1. Having this post pushed to me by my LinkedIn group reminds me / you / us that LinkedIn can be more than a place to post your resume. This group hasn’t been very active over the last year, but I usually get quality content when someone posts.

#2. The topic is interesting and important, especially for organizations working towards a big return on #givinghearts16. If a group is primarily using Facebook for promotions, last Thursday and Friday should have been very active days for them, as they are typically the best days to post. Having GHD on a Thursday might help scoop in a few users who haven’t been paying attention, but I’m guessing last Thursday and Friday would be the big promo days.

#3. The article (blog) was written in January of 2015, so it is over a year old but it was found and circulated on a group with about 80,000 members.  That’s a good reason to blog–your content can be found any time.  Unless you are running for President, you old Tweets won’t be circulated a year later.

#4. The article is written entirely as an information graphic. If you are interested in a career in social media, consider learning to master the infographic as a powerful way to communicate in our visual, digital communication environment.

Further reading: one year later, the same blogger (Neil Patel) posted an article with 8 suggestions for using Facebook, and one of the key takeaways is that his 2015 infographic might be giving people bad advice.  Sunday posts lead to the best engagement, “How to Win on Facebook” says, in part because so many people are posting on Thursday and Friday that many posts get ignored or overwhelmed.  How many #givinghearts16 posts did you see Sunday morning?

 

Facebook features for non-profits

The first two features seem most relevant to this year’s students.

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

collage_facebook-t2Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades:

1) Turn on “Similar Page Suggestions.”

Facebook now recommends similar Pages when Facebook users like Pages. For your nonprofit’s page to be suggested, you need to go to Edit Page > Update Info > Your Settings > Similar Page Suggestions and turn on the Similar Page Suggestion functionality:

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You can then view the number of new likes your nonprofit’s Page receives through Similar Page Suggestions by visiting your Insights > Likes > Where Your Likes Came…

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‘Pictivism’: Does Changing Your Facebook Pic for a Cause Really Matter? | Impatient Optimists

‘Pictivism’: Does Changing Your Facebook Pic for a Cause Really Matter? | Impatient Optimists.

The Marriage Equality profile pic and all its creative variations now dominates my Facebook feed; I’ve never seen a profile pic make such an impact.  Also  says a lot about my feed.

 

Be sure to check out the link to “Five Types of Nonprofit Tweets Guaranteed to Get Retweeted” as well.

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

twitter-birds2If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted. You have to give your followers retweetable tweets! That said, as a follow-up to Five Types of Nonprofit Tweets Guaranteed to Get Retweeted, below are  five types of tweets that rarely, if ever, get retweeted:

1. Truncated automated tweets from Facebook.
Sorry nonprofits. There’s no short cuts in social media. Folks on Twitter don’t want to follow robots. They want to know there’s a human being behind your avatar.

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2. Automated tweets announcing new photos posted on Facebook.
Who hasn’t seen this tweet many, many times on Twitter? No longer interesting and…

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Impromptu Task: Watch How Local Nonprofits Pursue Impact Foundation Funding

Eligible North Dakota non-profits can have donations made to them doubled, up to $4000, if a donation is made on February 14th.  The Impact Foundation (administering the Dakota Medical Fund) cleverly calls this “Giving Hearts Day.”  Your impromptu assignment is to pay attention to how local non-profits are promoting their cause.  Watch for things like videos tailored to the day, images designed for the day, Facebook and Twitter updates, and  other unique strategies.  Share what you find with the class via Twitter or your blog–remember you can use blogs for more than just blog essays.  I noticed tonight that Hospice of the Red River Valley changed their Facebook cover photo and used the GHD logo. Charism made a Facebook post on January 28th, but they went with a different look and slogan: open your heart. . . . They both use Twitter: see how they both handled the event there; see how they will handle it going forward.

For an incredible list of ND (and some MN) non-profits, check out the Impact Foundation’s extensive database.

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Getting Techie: HootSuite

I promised to get a little techie this week, primarily by recommending HootSuite. HootSuite will allow you to manage your Twitter account(s), your Facebook account(s), and even your WordPress account all through the same interface.  SMSG is a bit down on HootSuite and similar services because Heather Mansfield recommends finding a unique voice for each channel, but she doesn’t give HootSuite quite enough credit as a “follow” tool.  It is somewhat easier for me to see what is going on with my three Twitter feeds, my three Facebook feeds, my WordPress account (unfortunately I can’t seem to break it out by blog) and my two Linked In accounts.

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Screen shot of one Twitter account: feeds, mentions, direct message, and sent messages.

 

I was going to make you a video, but my 14 year son has taught me over and over again to look for videos before I make them.  I found a nice “HootSuite for Beginners Video,” and I’m sure you can find other relevant ones to help you out.  You can get a free account to manage three streams; I pay $6 a month in order to manage all of my streams.  The nonprofits you work with might be thrilled to learn about HootSuite, so please check it out so you can share it with them.