Week 14: From plan to action. #ec457

April 20-26, 2016

Goal: move from plan to action.  Get approval to move forward from your organization and then foll0w through.


NNP chapters 8 and 9.  Look for usable ideas like “bite sized projects” (108), which are similar to “quick wins” in CSW. Be sure to read the case studies and learn from them.  Be sure to reflect on and analyze your own work (125-26).


Blog post #11.  You have lots of freedom, as always, but as CSW says, once you become a content strategy specialist, share your work. As NNP says, reflect on your work.  You might reflect on what you are doing as well as what you hope to accomplish.  You might establish your metrics: what measurable accomplishments do you have for your work? Never thought you would blog about metrics, did you?

Create content for or with your organization.  That might mean starting a new channel for them, or walking them through the steps of how to create Facebook posts that can be released or posted at a specific time.  Each member of your team should be doing something each week to advance the web content strategy you have drafted and shared with your organization.

If you haven’t completed your summary and analysis of Adam Copeland’s article on crowdsourcing, this should be the week to get that done.


  • Keep interacting with your organization: check in when needed.
  • Keep interacting with me: Facebook, email, social media.
  • Keep developing your online identity  / avatar: share your work with others, maybe others will help you get your work done.

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