How to teach social media, rhetorically?

I’m starting to think about and plan this course, Electronic Communication, which I informally call “social media for social good.” I haven’t taught it since 2013, so the texts might need some updating.  I last used:

  • Halvorson, Kristina and Melissa Rach. Content Strategy for the Web. Second Edition.  Berkeley, CA: New Riders, 2012.
  • Kanter, Beth and Allison H. Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey Bass, 2010.
  • Mansfield, Heather.  Social Media for Social Good: A How-to Guide for Nonprofits.  New York: McGraw Hill, 2012.
  • Sagolla, Dom.  140 Characters: A Style Guide for the Short Form.  Hoboken, NJ: Wiley and Sons, 2009.

Does this course even need assigned texts? I rely heavily on teaching by doing, and the course roughly divides into two: theory-practice (i.e. reading and writing about social media) and service learning (developing a social media plan for a non-profit organization).

I have been teaching it as undergrad-only for quite a while, but plan to add in a grad component again as my department tries to strengthen its professional writing offerings for graduate students.

Comments and suggestions for readings and happenings much appreciated.