The Networked Nonprofit vs. Content Strategy for the Web


Alex Lien's Blog

When going over the books for the final, they both worked in their own way and together. Content Strategy for the Web by Kristina Halvorson, Melissa Rach, introduced the problem, solution and then the steps to achieve it through research, people and strategy all revolving around the web. The Networked Non-Profit by Beth Kanter, Allison Fine, got you used to non-profits, the struggles they face and then taught you how to work with and around any problems you may face when helping or being a non-profit organization. Both of these work perfectly for this class since we are working with non-profits with the web.

Both novels highly encourage working closely with your audience and the people you are working with. Content Strategy for the Web pointed out that we often “make deadly assumptions” and a great way to avoid making these mistakes is to get close with your audience that you are trying…

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One Last Hoorah

A Collection of work

Well, the time has come to wrap up the worst semester of my entire life, submit the final blog post, and close the junior year chapter.

Full disclosure, I am listening to Lemonade as I write this.

The back half of EC457 was spent working with nonprofits, designing a proposal, and getting hands on experience with social media nonprofits. During this time, there have been also two books guiding the discussion and driving the actions behind the proposal. The first book is Content Strategy for the Web by Kristina Halvorson and Melissa Rach, the second one is The Networked Nonprofit, by Beth Kanter and Allison Fine.I have spent a good chunk of time reading and evaluating both.Aesthetically the books are drastically different, yet they still have a few key similarities that cannot be ignored.


  1. Overarching Mission: Not surprisingly, both books have the same goal: How to use social media…

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Comparing Content

Michelle Jacobson

The Networked Nonprofit by Beth Kanter and Allison H. Fine does a good job of applying their theory to real life situations; it’s about applying content instead of simply the content itself. For example, in the beginning of the book they talk about an individual, Peggy, who used the internet to raise money for the Fanconi Anemia Research Fund using free agents (Fine 6). She didn’t know very much about using technology but that didn’t stop her from trying and she managed to master the basics (Fine 7). A large part of her success was due to free agents as is indicated by this statement: “Her cause had gone viral, meaning friends of friends were doing things on her behalf without Peggy having to ask them to do so directly” (Fine 7). The concept of free agents was vague until they used Peggy’s story to show how people that we…

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Looking Back

Michelle Jacobson

64194985I don’t like to look back at my work. I hate reading what I’ve written because I’m never satisfied with what I’ve produced. Even as I’m writing this, I don’t plan on looking back at what I’ve written to make sure it doesn’t need any editing but I will because I want to like what I’m writing. To start I’m not going to look back on everything I’ve written this semester; I’m going to start with just a few blog posts that I can read without completely torturing myself; I’ll save that for another night.

LehrerOne thing that I really don’t like about my reading is that I generalize way too much; I don’t like to get personal when I’m writing. It makes it hard to write when I’m trying to write about something that happened in my life without actually talking about it. I can’t really explain what it…

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One Day I Could Potentially Make a Difference

Michelle Jacobson

netflix2I canceled my subscription to Netflix almost six months ago, maybe more. I have contemplated paying the eight dollars a month or whatever it costs now but I decided that it worth the money because I didn’t really have time to watch it anyways.

My mom has an Amazon Prime account that she gave me the password to. The selection on there isn’t the best but I’ve made do; I’ve watched five seasons of Workaholics at least three times because it’s one of the only TV shows on there that I enjoy watching.

Even though I’ve ran out of new shows to watch, I haven’t given up and gotten a subscription to Netflix. One thing that Amazon does is it picks out movies for you based on what you’ve watched. There’s one movie that I recently watched that got me thinking about blogging more often.

bluestateThe movie, Blue State, is…

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Quality Content and Successful Networks

Jessica Heuer

Upon signing up for Electronic Communications over winter break, I was not sure what to expect:  were we going to talk strictly about social media, focus on web design or more on how technologies are shaping the way the “real world” is run?  It turns out that the class has been somewhat of a combination of all these things, and the texts we have used have been a very nice supplement to the class work.  We learned about online communications in the first part of the semester and applied what we had learned to develop strategies for our nonprofit groups in the second half.  The latter was accompanied by the texts, Content Strategy for the Web (CSW) by Kristina Halvorson and Melissa Rach and The Networked Non-Profit (NNP) by Allison Fine and Beth Kanter.  Both of these books fit in with our non-profit project and supplemented our knowledge base created…

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