Quality Content and Successful Networks

Jessica Heuer

Upon signing up for Electronic Communications over winter break, I was not sure what to expect:  were we going to talk strictly about social media, focus on web design or more on how technologies are shaping the way the “real world” is run?  It turns out that the class has been somewhat of a combination of all these things, and the texts we have used have been a very nice supplement to the class work.  We learned about online communications in the first part of the semester and applied what we had learned to develop strategies for our nonprofit groups in the second half.  The latter was accompanied by the texts, Content Strategy for the Web (CSW) by Kristina Halvorson and Melissa Rach and The Networked Non-Profit (NNP) by Allison Fine and Beth Kanter.  Both of these books fit in with our non-profit project and supplemented our knowledge base created…

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Friends for Funding

Camille Forlano

The biggest takeaway for me from this class is the need for transparency in our content. People have a hard time arguing honesty, and it is also an attribute we not only look for in people,  but in organizations. Organizations which exercise transparency in all aspects of their cause are more likely to collect good partnerships and network with quality organizations that will further their outreach. This is especially important when looking for funds. Not only for an organization, but looking for funds personally also involves a level of transparency. For example, grant writing involves a level of transparency, in that the donor is looking for a story that they can understand and want to help.

The Networked Nonprofit shares a lot of similar information with Content Strategy for the Web but fills in the gap of information for where to find cost effective funding tactics. One of the first…

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“I wished I hadn’t majored in women filling their pockets with stones and sticking their heads into ovens. Maybe tomorrow the pinhole would widen and I would want to be a marine biologist.” -Kat Clark

TA's Teach Humanity

One of the most ironic things to me is what comes out of people’s mouths when I tell them I am an English major. Getting passed the whole “ohhh…. What will you do with that?” question the next thing they are curious about is if I do nothing but read all day? I wanted to spend a little time previewing cliche things that I am asked on a daily (could be an exaggeration maybe monthly) basis when I tell people I am an English major.

Do you just read all day? 

Yes and no. Often I am not ‘reading’ like you might imagine. I am researching and reading academic writing or books that are required for my classes much like a regular college student. I think the most common thought in people’s minds is that I am sitting around doing leisure reading all day with my Starbucks coffee in my…

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“Be brave. Be informed. Be awesome. Be the hero you were born to be.” -Kristina Halvorson and Melissa Rach

TA's Teach Humanity

This class has taught me so much about digital writing and electronic communication in general. I was very misinformed about short form writing and blog writing before learning about both in depth, mostly from the few books that were assigned for this class: Content Strategy for the Web by Kristina Halvorson and Melissa Rach as well as Social Media for Social Good by Heather Mansfield and The Networked Nonprofit by Beth Kanther and Allison H. Fine. These books not only taught me how to better my own online presence and avatar, but taught me how a nonprofit would better their presence online.

A lot of Content Strategy for the Web (CSW) focuses on strategy for a business or organization looking to present themselves online more effectively. This book was a major tool for our project within this class where we helped a local nonprofit increase their presence online, mostly through…

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Final Post

Camille Forlano

This semester has been a good learning opportunity filled with tools to use in future endeavors. The skills taught and learned gave deeper insight into how to use social media for social good, and to create content that reflects the passion in whatever we decide to do. Besides the other two books for the class, we focused on Halvorson and Rach’s Content Strategy for the Web (CSW) and Kanter and Fine’s The Networked Nonprofit (TNN). Both books are good starting points for anyone interested in developing their online avatar, and provide extra valuable information for anyone working in the nonprofit sector who may be looking for ways to increase their online traffic. This final blog post will be an overview of the strengths of both texts and how together they can be effective tools for anyone looking to strengthening their online presence.

CSW focuses on building content for anyone who…

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Considering Information From Two Good Books



I have scanned, read, and reviewed both ‘Content Strategy (For The Web)’ (CS) and ‘The Networked Nonprofit’ (NNP). Although information in the two books is presented in ways that are comparative and contrasting, both books have exceptional information for creating content and engaging audiences for an excellent web presence. Because of the major theme in our class, I read both books while contemplating nonprofits specifically, but CS’s tone could easily fit a nonprofit or a private company. I am not saying a for-profit company couldn’t use NNP, but it was written specifically for nonprofits as stated directly in the title whereas, CS specifically mentions both private companies and nonprofits intermittently throughout the book. I am also not trying to state because CS may not have been written specifically for a nonprofit it is not as strongly written, I just feel it was left more open to a larger audience who…

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In this semester, we not only learned how to post online, but also how to post them effectively which is much more important for us to learn. To talk about how Content Strategy for the Web and the Networked Nonprofit complement each other, it means that there are something that they can learn or utilize from each others to make the post be more effective and attractive.

First of all, we have talked about the length of the post in previous posts. To be long or short should be a basic question that all people not only for individual, but also non-profits should think about. When should they use long form or short form? NNP provides an idea of using short form in chapter 10 by illustrating that short form means to be easy to be understood and shared, especially using 140 characters. 140 characters is always a good choice…

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