Analyzing Social Media and Giving Hearts Day

Julia Sattler

As I’ve mentioned quite a bit in my last few blog posts, I’ve been following a couple nonprofit organizations and observing the different approaches they have while obtaining an online presence. With Giving Hearts Day being a big day in the community, I took a close look at how a couple organizations managed to advertise and promote the event using different social media platforms.

I’ve been keeping track of CHI Friendship and observing their Facebook and Twitter. They’re extremely proficient in keeping their posts accurate and up-to-date. I had mentioned in my video last week that they did a good job of sort of counting down to Giving Hearts Day, as well as maintaining posts that updated the public on the progress of the event. CHI Friendship posted a video on their Facebook as a way of making an announcement about Giving Hearts Day. I think that their choice of…

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Final: A Comparison of Two Textbooks

Julia Sattler

Throughout the semester, our class has referenced the textbooks Social Media for Social Good written by Heather Mansfield and Strategic Social Media written by L. Meghan Mahoney and Tang Tang. While these textbooks would appear to focus on similar topics and lessons, they tend to differ on some aspects, as well. Both texts offer valuable advice for any nonprofit organization, business, or average user when it comes to utilizing social media to its fullest extent.


Mobile Marketing

Both texts contain a chapter on the benefits and rules that come with mobile marketing. The texts recognize the fact that throughout time, mobile websites have increasingly become more relevant. Social Media for Social Good states, “The rise of smartphones and tablets has dramatically transformed the way people consume and distribute content” (Mansfield 202). Both texts start the chapter by emphasizing the importance of

making the mobile site Smartphone-friendly. Strategic Social Media

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Thank you!

Thank you all for a great semester! Have a great summer! 🙂 

As the semester winds down, and finals are wrapping up, it’s given me time to reflect on the past couple months of course work and am realizing how much has changed, including myself. At the beginning of the year, I wasn’t sure what I was getting myself into. I had just dropped out of Pharmacy […]

via Almost there! — Mae’s Garage

The “F” Word

Finally finishing up my blog posts. Hope everyone has a good finals week 🙂

Tylie Olson


Feminism. Why is that word so scary?

Many people I meet (and most of my close friends, actually) are really afraid of that word. “I support women,” they tell me, “but I’m not a feminist.” Or, “I think feminism is unfair to men.” A common excuse I hear is “I’m not angry enough to be a feminist.” My best friend recently told me she wasn’t a feminist because she “didn’t care if a man held a door open for her.” “Sorry, girl”, I responded, “but feminists have bigger issues to worry about.” It really worries me that people I care about don’t understand feminism or how it works. There are still so many outdated stereotypes around that it causes people to be discouraged from really identifying as a feminist. While the feminist movement itself can be complicated, being a feminist isn’t: it’s wanting equal rights for men and women…

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Legendary Ladies on Social Media

Blog Post 11 (I think?)!

New Ways to Think about Social Change

I’ve already talked about how I’ve been working on creating my own nonprofit as part of a project for WGS 350 this semester, but I’ll recap that, for any new readers. Basically, our aim is to spread awareness about amazing, inspiring, badass women in history, women who changed the world (or maybe their local communities). More tangibly, we wanted to donate three or four books about women in history to local elementary schools in the F-M area by the end of the semester. We actually raised enough money between both our online and physical fundraisers to donate eight books to a local library.

As part of our campaign to raise both awareness and money, we started two social media pages, a Facebook and a Twitter, for Legendary Ladies. I led the charge on the social media aspect of our project and aimed to post (almost) daily about a…

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Julia Sattler

As a student preparing for graduation, you hear a lot of talk about the importance of networking. Sure, getting good grades and having a strong resume will get you far but it seems these days it’s a lot about who you know and what your past involvement and experiences can get you. With every job I work and every extracurricular activity I’m involved with, I try to work on this networking idea. Throughout all these efforts, however, I can’t help but wonder what it exactly takes to create strong connections in the professional world. How do I ensure this person could speak positively of me? How do I know when I meet a person who would be of benefit to keep in contact even well after I am done with the job or activity?

Like most things, I decided to turn to the internet to get some answers. Minda Zetlin…

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Blog 9: Colors, Images, Usability–Oh My!

Julia Sattler

My group and I decided to focus on Bonanzaville for our project. After taking a close, analytical look at their webpage, it got me thinking about the importance of things like fonts, backgrounds, and layouts in the online world. A lot of the lessons we have gone over have been content-focused. While the content is extremely important, I’ve also considered that visual appearance plays a huge factor in online success, as well.

I decided to take a search to Google and find out what makes a website successfully visually appealing. According to Enable, there are four components that go along with making a website visually successful: design and color, pictures and graphics, usability and consistency (Souza). I compared their suggestions and expertise to what Bonanzaville currently has on its website.

Enable emphasizes that primary and secondary colors are best for marketing messages and appealing to audiences. I noticed that…

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