Comparing Content

Michelle Jacobson

The Networked Nonprofit by Beth Kanter and Allison H. Fine does a good job of applying their theory to real life situations; it’s about applying content instead of simply the content itself. For example, in the beginning of the book they talk about an individual, Peggy, who used the internet to raise money for the Fanconi Anemia Research Fund using free agents (Fine 6). She didn’t know very much about using technology but that didn’t stop her from trying and she managed to master the basics (Fine 7). A large part of her success was due to free agents as is indicated by this statement: “Her cause had gone viral, meaning friends of friends were doing things on her behalf without Peggy having to ask them to do so directly” (Fine 7). The concept of free agents was vague until they used Peggy’s story to show how people that we…

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