Roadblocks and Persuasion

Jessica Heuer

In our meeting this week with Dr. Brooks, we talked briefly about how we might convince our non-profit group to actually implement some of the suggestions we have outlined for them in our project.  The organization we are working with has been around for more than twenty years so obviously many aspects of their personal/organizational network have been working.   Their social network however, is an area that they could improve upon as they simply are not reaching very many people to inform them about their great organization!  Since they have been around so long, it is a risk that their director will be more stubborn when it comes to accepting some of the changes we have come up with for her non-profit.  So how can we convince her?


Conveniently enough, Chapter 10 in Content Strategy is all about persuasion and how to get clients to take on a content strategy…

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