Midterm Paper 2

Camille Forlano

Dom Sagolla’s 140 Characters: A Style Guide for the Short Form focuses on the impact of Twitter, especially important information for non-profits to employ. Each chapter focuses on a facet of Twitter which needs to be properly executed in order to have a successful Twitter campaign. In this paper I will be discussing the use of the short form in relation to my team assignment’s non-profit, Service Dogs for America. SDA does not have an Instagram account but after speaking with them, they do have interest in getting an account. They currently do have a Twitter account but do not use it frequently and shared interest in possibly deleting the account. For this discussion I will focus on Instagram, and my “client’s” future with using the short form. For Instagram, it is important that the client first determine if that is the best option for them. After some research, I…

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