Building Your Audience

Michelle Jacobson


One of the first things that Dom tells us in 140 Characters is to stay in the moment (2). He says to “realize that everyone’s attention is limited, and you will naturally arrive in the present” (2). It’s important that nonprofits focus on what is going on with them right now so that people will pay attention to what they’re saying. There’s so much information out there that it’s hard to take it all in (2). Staying in the moment will help reduce the amount of content that their followers have to look at and they’ll be more likely to keep their attention.

Simplify what you have to say “by jumping right into the middle of a narrative” (15). It can be difficult to get your thoughts out in 140 characters but it can be done. Don’t use a series of tweets to convey your thoughts (16). Any messages can…

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