Midterm Essay 1

Camille Forlano

The non-profit I will be working with is Service Dogs for America. I followed this organization through Giving Hearts Day and was very impressed by their success and important mission that I wanted to continue to follow them, and work with them to gain valuable insight. Also, after reviewing their social media presence throughout GHD, I do have some feedback that I wanted to share as a student who is taking a Public Relations class. After reading Heather Mansfield’s Social Media for Social Good, I have learned many good practices to use when working with a non-profit. The use of social media and the internet in general is such a common practice by people, it is necessary for non-profits, similarly for-profits, to market themselves well in order to gain a continually growing following.  For Service Dogs for America, I want to find out why they believe their campaign was so…

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