In with the New, Out with the Old?

Jessica Heuer


In today’s world, any new company regardless of size will ultimately find themselves in need of an online presence. Heather Mansfield points out in Social Media for Social Good, that without a presence on Facebook, organizations “do not exist to hundreds of millions of people worldwide”.

A Facebook presence is definitely important but with today’s fast-track/information-now society, a voice on several social sites will be most effective at attracting followers. A nonprofit’s blog site, twitter account and Facebook page all give them the opportunity to tweak their online voice to accommodate the medium. For example, blogs (as a type of long form writing) gives the organization the most personal flare, showcasing what the nonprofit values—it gives the organization the most “human” voice. Facebook posts and tweets support this voice but use more direct language to grip reader’s attention right away. As Mansfield describes, Facebook and Twitter also utilize “tags”…

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