12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Another golden post by Heather Mansfield, SMSG.

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

12-statsUntil recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking the value of their social media campaigns. Without a doubt the benefits of using social media successfully are starting to pay off and there are numerous recent reports and studies prove it.

That said, congrats to the early adopters! After spending all these years investing time and resources into building and engaging your online communities before there was proof that your time and resources were well spent, your nonprofit is now in…

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