A Few Highlights From This Week’s Reading

There are a few sections from the reading in Content Strategy for the Web that I would like to point out.  These sections will be useful for you as you work with your nonprofit organizations.

Page 73-82: “Factors That Matter”

  • This section provides a list of questions that can help you develop your own list of questions to ask the organization you are working with to get a better sense of their current social media set up and what areas they are looking to improve.  Lots of good information here.
  • Particularly focus on the sections about target audience and channels.  I believe those will be particularly useful to you.


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