Some GHD thoughts.

The Impact Foundation published final totals on Facebook:

Giving Hearts Day 2013 total – $3, 679,655!

Top 10 fundraisers:
• FirstChoice Clinic: $249,787
• YWCA of Cass Clay: $241,516
• Fraser, Ltd.: $191,327
• TNT Kid’s Fitness: $156,476
• Churches United for the Homeless: $131,283
• YMCA of Cass and Clay Counties: $128,680
• North Dakota Autism Center: $120,532
• Oak Grove Lutheran School: $114,958
• Family HealthCare: $75,715
• Great Plains Food Bank: $66,748

VISIONBank video contest: Anne Carlsen Center $1,000, CCRI $500, TNT Kid’s Fitness $500, Gateway to Science $250

Congratulations to everyone!

The top 7 fundraisers did have videos, but only TNT’s video was a winner.  If the videos made an impact on overall fundraising, it seems to have been minimal, although stronger videos and better distribution / networking could change that in 2014.

Fraser Ltd only started Facebook on Monday Feb. 7th.  Their video had very few views; they jumped from $46K to $190K in two hours; I assume they got some big supporters.  They were running a physical campaign: get their director off the roof and earn a $10,000 match.

FirstChoice was running a national campaign.  They are part of the ProChoice network so they have a wide net to cast. They also had a $60K match to work with.  Presumably a lot was happening via email or other avenues of communication.

The organization with the most Facebook followers (based on my observations, not a complete analysis of all orgs involved) did not crack the top 10.  Was that a failure of social media? A failure of overall messaging?  They were pretty active in sending out emails, putting on an event at their location, although they did not make a video.  Maybe I need to rethink point 1!

Looking forward to reading what others have to say about GHD.




One Response to Some GHD thoughts.

  1. kab13 says:

    Reblogged this on Kevin Brooks and commented:

    I really need to use more descriptive or intriguing titles when broadcasting to the world.

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