I was thinking about the Giving Hearts Day videos on Saturday morning. Great corpus to study. I’ll say more on the week 6 schedule.

Kevin Brooks


Vision Bank in Fargo supports a sub-campaign of the Giving Hearts Day campaign. They link to and encourage votes for videos by 23 organizations.  This would be a great corpus to study, although the nature of the study would be tricky.  Here are some ideas; I’d love other suggestions.


1. Wait and see who wins the competition, and then assess the quality of the top 5 videos relative to the other 18, using principles of social media video use.


2. Analyze social media followers (i.e. how many likes on Facebook; how many followers on Twitter), and see if the orgs with larger followings win.


3. Find out what print and mail strategies the organizations used.  I’ve received a few things in the mail.


4. Find out what email campaigns they have used.


5. Try to get a senses of their overall reach / database…

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