I was thinking about the Giving Hearts Day videos on Saturday morning. Great corpus to study. I’ll say more on the week 6 schedule.

Kevin Brooks

 

Vision Bank in Fargo supports a sub-campaign of the Giving Hearts Day campaign. They link to and encourage votes for videos by 23 organizations.  This would be a great corpus to study, although the nature of the study would be tricky.  Here are some ideas; I’d love other suggestions.

 

1. Wait and see who wins the competition, and then assess the quality of the top 5 videos relative to the other 18, using principles of social media video use.

 

2. Analyze social media followers (i.e. how many likes on Facebook; how many followers on Twitter), and see if the orgs with larger followings win.

 

3. Find out what print and mail strategies the organizations used.  I’ve received a few things in the mail.

 

4. Find out what email campaigns they have used.

 

5. Try to get a senses of their overall reach / database…

View original post 104 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: