Four Styles of Marketing on Twitter

Brock (Pokémon)

Brock linked to this post, “Four Styles of Marketing on Twitter” as part of his week 2 essay.  The post is worth sharing because I would give it an “A” in the course:

  • Strong voice, great second sentence: “The social media purists still sing campfire songs about how you can’t do it.” Harmless name-calling “purists!”–and vivid image of campfire singing.
  • Outstanding content: detailed, beautifully organized, informative, insightful, and thought-provoking: which style are you? Your favorite non-profit?
  • Decent image highly relevant to the content; very nicely designed post.
  • Tagged: see bottom of post.
  • Linked to great examples of each style of tweeting.
  • Shareable: it has received 5 tweets, 6 facebook posts, and Jason Falls has 63.5K followers on Twitter.

Sure, Falls doesn’t reference readings from the course, but he was ahead of his time.  The post was written in 2010, which is a nice feature of “the long form.”  Blog posts stick around; tweets don’t.  Something you write this semester might get a lot of traffic two or three years later. That’s really important for a business, a non-profit, or a person trying to make a living with blogging.

Thanks for finding this post, Brock.


3 Responses to Four Styles of Marketing on Twitter

  1. Kris Kerzman says:

    I’ve seen this concept in action a few times. I once wrote a blog post to promote an event happening the following week (, but I also wanted the post to act as a future resource for people searching our website for information. I watched that post climb in Google search rankings for the next two years to the point where it was regularly being viewed a couple dozen times a week. It’s something to keep in mind when you plan your posts, write your headlines, and consider SEO implications of your text.

    • kab13 says:

      Thanks for sharing this experience, Kris. Jump in anytime!

      • That Fargo Feeling says:

        Will do! And, feel free to tweet me at @kriskerzman. (I’m a big Twitter geek.)

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