Personas: your sites and users.

Design Personas | Aarron Walter.

Aarron Walter provides a nice succinct account of (and template for working with) design persona.  If your organization were a person, who and what would it be?


At Usability First, they approach “persona” from a different perspective. Communicators interested in their users will sketch multiple personas to represent the spectrum of users interested in their product or service.


The social media specialist at a non-profit organization probably needs to work up both types of persona.




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